47% of married Egyptian women suffer from domestic violence. And because females prefer to keep their family affairs secret, they often don’t report it. Same goes for witnesses trying to mind their own business.Hence, domestic violence became a reality society’s used to instead of an abnormality they’re trying to fix
A campaign by UN Women faced society with its own doing. It normalized assault like society does through the use of fairytales to capture the cycle of violence feeding on people’s silence. The aim was to provoke a reaction and push people to end the cycle by speaking up.
A campaign by UN Women faced society with its own doing. It normalized assault like society does through the use of fairytales to capture the cycle of violence feeding on people’s silence. The aim was to provoke a reaction and push people to end the cycle by speaking up.
Client: UN Women
Brand: Violence Against Women
Agency: FP7/CAI
Brand: Violence Against Women
Agency: FP7/CAI
Executive Creative Director: Ahmed Hafez younis
Associate Creative Director: Marwan Younis
Art Director: Mariam Ibrahim
Senior Copywriter: Sandra Riad
Senior Copywriter: AbdulRahman Abu-Zeid
Graphic Designer: Reem Hashem
Associate Creative Director: Marwan Younis
Art Director: Mariam Ibrahim
Senior Copywriter: Sandra Riad
Senior Copywriter: AbdulRahman Abu-Zeid
Graphic Designer: Reem Hashem
Head of Production: Heba Radwan
Post-production Supervisor: Mahmoud Enayet
TV Producer: Ashraf Hosafy
TV Producer: Inas Nagy
Post-production Supervisor: Mahmoud Enayet
TV Producer: Ashraf Hosafy
TV Producer: Inas Nagy
Account Director: Marize Sami
Senior Account Executive: Ola ElAdly
Senior Account Executive: Ola ElAdly
Planning Manager: Mostafa ElDabbagh
Production House: Lucan South Africa
Lucan Director: Andrew McNally
Lucan Creative Director & SFX Supervisor (Animation & Production): Wian Van Bergen
Lucan Offline Editor & Technical Manager: Grant Birch
Lucan Producer (Production & Post-Production): Werner Uys
Lucan Online Editor: Stuart Wilson
Lucan Composing & Sound Design: Matthew Dickinson
Post Production: Azman
Compositor: Omar Naguib
Lucan Director: Andrew McNally
Lucan Creative Director & SFX Supervisor (Animation & Production): Wian Van Bergen
Lucan Offline Editor & Technical Manager: Grant Birch
Lucan Producer (Production & Post-Production): Werner Uys
Lucan Online Editor: Stuart Wilson
Lucan Composing & Sound Design: Matthew Dickinson
Post Production: Azman
Compositor: Omar Naguib
Sound Studio: Frequency
Sound Designer: Islam Haseeb
Female VO: Faten Wasel
Sound Designer: Islam Haseeb
Female VO: Faten Wasel